BalenaEtcher does not open from applauncher link, but will from terminal?

If you want to continue with balena etcher, consider that etcher is probably this one here, which doesn't have a desktop file (can be created manually) . See comments here:
https://aur.archlinux.org/packages/etcher-bin
While the balena-etcher-elektron is this one, with a desktop file:
https://aur.archlinux.org/packages/balena-etcher

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